Branding A Start-Up Business
Wag N’ Walk is a new business starting in the heart of the Lakeview neighborhood in Chicago whose passion for dogs is second to none. Initial interviews with the founders of the company were conducted to understand their goals for their business, and some of the challenges they faced. We then researched and identified competitors and presented mood boards to narrow down a creative direction. We created several looks for Wag N’ Walk’s logo and presented these for review.
The final mark for Wag N’ Walk is bold and fun. The French Bulldog with its distinct ears serves as the emblem for the company, and the color palette is strong and visually engaging. In addition to the Wag N’ Walk logo, we developed business cards, postcards, and Branding Guidelines to set Wag N’ Walk on its feet.
Rayna Zaharinova & Mariya Aalicheva
Wag N’ Walk